Facebook Privacy Battle Will Center on Messaging, Activate CEO Says

Facebook Privacy Battle Will Center on Messaging, Activate CEO Says

Assessment

Interactive Video

Business, Social Studies, Information Technology (IT), Architecture

University

Hard

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Quizizz Content

FREE Resource

The video discusses Facebook's strategic shift towards enhancing user privacy amidst public and government scrutiny. It explores the implications of this shift on Facebook's business model, particularly its advertising strategy, and the competitive landscape of messaging platforms. The video also addresses legal challenges Facebook faces, such as the Cambridge Analytica scandal, and speculates on the future of Facebook, Instagram, and WhatsApp in light of these privacy concerns.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main reasons for Facebook's shift towards privacy?

To increase user trust and address scrutiny

To expand into new markets

To reduce advertising revenue

To eliminate competition

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Facebook's control over messaging platforms affect its privacy strategy?

It increases competition with other platforms

It reduces the need for content moderation

It enhances Facebook's advertising capabilities

It limits user options for private communication

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected impact of privacy changes on Facebook's advertising business?

It will significantly reduce advertising revenue

It will lead to a complete overhaul of the business model

It will have no impact on advertising

It will enhance advertising capabilities

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What historical aspect of Facebook is highlighted in the discussion of its privacy strategy?

Its origin as a private platform for students

Its initial focus on advertising

Its early competition with other social networks

Its rapid expansion into global markets

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential consequence of privacy issues on user engagement?

More public sharing of information

Migration to other platforms

Increased user trust and engagement

Higher advertising revenue

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How might younger users' attitudes towards privacy affect Instagram's engagement?

They are less focused on privacy, leading to higher engagement

They prefer platforms with strict privacy controls

They are more concerned about privacy than older users

They are likely to abandon Instagram for more private platforms

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential vulnerability for Facebook in the messaging space?

Ease of switching to new messaging services

High entry barriers for new competitors

Dominance of Facebook's messaging platforms

Lack of user interest in messaging apps