Apple Has 'Really Blown It' in India, Om Malik Says

Apple Has 'Really Blown It' in India, Om Malik Says

Assessment

Interactive Video

Business, Architecture

University

Hard

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Quizizz Content

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The video discusses Apple's struggles in the Indian smartphone market, where it holds only 1% market share compared to competitors like Xiaomi and Samsung. The discussion highlights Apple's late entry and ineffective retail strategies in India. Experts suggest Apple should focus on the premium market segment, similar to its strategy in China, where it performs better due to a larger affluent population. The video also explores Apple's future prospects, emphasizing the importance of expanding services like Apple Pay and Apple Music, and developing new products such as wearables and smart home devices.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Apple's market share in India compared to Samsung?

15% for Apple, 15% for Samsung

5% for Apple, 25% for Samsung

10% for Apple, 20% for Samsung

1% for Apple, 29% for Samsung

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a major reason for Apple's poor performance in India?

Lack of advertising

Poor product quality

High import taxes

Late market entry

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Xiaomi succeed in the Indian market?

By focusing solely on online sales

By offering high-end luxury products

By partnering exclusively with large retailers

By creating a community around affordable products

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a challenge Apple faces with its retail strategy in India?

Limited product range

Difficulty in maintaining profit margins

High operational costs

Lack of retail partners

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy is suggested for Apple to improve its market position in India?

Focus on premium products

Focus on budget-friendly products

Expand manufacturing in India

Increase advertising spend

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does Apple perform better in China compared to India?

Lower taxes in China

Better advertising in China

Higher number of affluent consumers in China

More retail stores in China

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What future growth area is Apple focusing on?

Expanding its smartphone range

Developing new wearable technology

Enhancing its service offerings

Increasing its retail footprint