Delta Variant Not Hurting Engagement on Match

Delta Variant Not Hurting Engagement on Match

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript discusses the recovery of dating trends post-pandemic, highlighting strong engagement despite mask mandates and the Delta variant. Vaccination status has become crucial in dating preferences, with many users displaying a vaccine badge. The Olympics have led to location scams on dating apps. The acquisition of Hyper Connect is expected to boost growth, especially in Asia, with its video and audio technology. Match is not pursuing a cafe strategy like Bumble, focusing instead on online connections.

Read more

7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has been the trend in dating activities as the world recovers from the pandemic?

A resurgence in dating activities

A shift to only virtual dating

A decline in online dating

No change in dating trends

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How have new mask mandates and the Delta variant affected user engagement on dating platforms?

Users have stopped using dating apps

Engagement remains strong

Engagement has significantly dropped

Engagement is only virtual now

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is vaccination status important in dating profiles?

It has no impact on dating

It is used for advertising

It helps attract more potential matches

It is a legal requirement

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What unusual trend was observed during the Olympics involving Tinder users?

Users were deleting their accounts

Users were avoiding the app

Users were only using the app for friendship

Users were changing their location to match with Olympians

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the benefits of the Hyper Connect acquisition for Match Group?

Entering the food industry

Focusing solely on audio technology

Expanding into the Asian market

Reducing the number of engineers

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Match Group plan to use Hyper Connect's technology?

To develop a new social media platform

To enter the gaming industry

To enhance existing brands with video and audio features

To create a new dating app

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Match Group's strategy regarding physical meeting spaces?

Opening cafes like Bumble

Partnering with restaurants

Focusing on online connections

Building physical dating venues