Cadillac to Sell Over 200,000 Vehicles in China in 2018

Cadillac to Sell Over 200,000 Vehicles in China in 2018

Assessment

Interactive Video

Business, Social Studies, Architecture

University

Hard

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The video discusses Cadillac's strategic growth in China, where it has become a leading luxury brand, surpassing US sales. It highlights the company's focus on improving brand profitability in the US by adjusting its product mix towards SUVs and crossovers. Additionally, Cadillac's role in advancing autonomous and electric vehicle technology is explored, emphasizing personal autonomy and safety improvements.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the initial expectation for Cadillac's growth in China?

It was expected to take 10 years.

It was expected to take 5 years.

It was expected to take 15 years.

It was expected to take 20 years.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which market did Cadillac surpass in sales in 2017?

European market

Japanese market

US market

Indian market

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a significant factor in Cadillac's financial success in 2017?

Decrease in production costs

Increase in transaction prices

Expansion into new markets

Reduction in workforce

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Cadillac's strategy for its product mix in the US?

Focus solely on electric vehicles

Discontinue all sedan models

Increase the number of SUVs and crossovers

Focus solely on sedans

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How often will Cadillac roll out new vehicles starting Q4?

Every six months

Every two years

Every year

Every month

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of Cadillac's technological advancements?

Enhancing personal autonomy

Developing flying cars

Improving fuel efficiency

Building larger vehicles

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential benefit of autonomous driving technology?

Increased fuel consumption

Higher production costs

Reduction in driver error

More complex vehicle designs