Will Verizon Partner With AOL?

Will Verizon Partner With AOL?

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Quizizz Content

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The transcript discusses Verizon's interest in partnering with AOL to enhance its mobile video offerings and enter the ad tech market. It highlights the significance of programmatic advertising and AOL's business segments, focusing on Verizon's interest in ad tech. The discussion shifts to Dish's Sling TV, emphasizing the trend of consuming video content on mobile devices and the gradual unbundling of cable services. The conversation concludes with insights into changing consumer behavior and the implications for traditional cable bundles.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Verizon interested in partnering with companies like AOL?

To enter the ad tech market

To develop new hardware products

To expand its broadband services

To improve customer service

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main advantage of programmatic advertising?

It allows for electronic buying and selling of ads

It targets ads to specific demographics

It reduces the cost of ads

It increases the number of ads shown

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which segment of AOL's business is Verizon most interested in?

Media content

Patent portfolio

Programmatic advertising technology

Membership business

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What has Tim Armstrong achieved at AOL?

Increased membership subscriptions

Partnered with Verizon

Monetized AOL's patent portfolio

Expanded AOL's hardware division

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main feature of Dish's Sling TV?

It offers satellite installation

It provides ESPN outside of a cable bundle

It includes a free Netflix subscription

It requires a long-term contract

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does the unbundling of cable services benefit consumers?

It reduces the number of available channels

It allows for more flexible and cheaper viewing options

It increases the cost of internet services

It limits access to premium content

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which demographic is Dish targeting with its Sling TV service?

Generation X

Baby boomers

Millennials

Senior citizens