Lightspeed's Liew: My Early Snapchat Investment

Lightspeed's Liew: My Early Snapchat Investment

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses Snapchat's IPO plans with Morgan Stanley and Goldman Sachs, and how Lightspeed Venture Partners discovered Snapchat. It covers investment considerations, Snapchat's market position, and the introduction of Snapchat Spectacles. The conversation also touches on investments in e-commerce and media, particularly targeting young women, and the future of content consumption, highlighting trends in TV and streaming.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Lightspeed Venture Partners first learn about Snapchat?

Via a partner's daughter who used the app

From a direct pitch by Evan Spiegel

By attending a tech conference

Through a market research report

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was a key factor in Lightspeed's decision to invest in Snapchat?

A recommendation from Facebook

The belief in the entrepreneur and vision

Snapchat's established market dominance

Snapchat's immediate profitability

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are the two critical elements for a company to be powerful, according to Jeremy Liew?

Innovation and marketing

Growth and engagement

Profitability and market share

Brand recognition and customer loyalty

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Snapchat's new hardware venture mentioned in the discussion?

Snapchat Glasses

Snapchat Vision

Snapchat Spectacles

Snapchat Lenses

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why does Jeremy Liew focus on trends among young women for investments?

Young women have higher purchasing power

Young women are seen as cultural trendsetters

Young women are more tech-savvy

Young women are more brand loyal

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the role of Jessica Alba in the show 'Planet of the Apps'?

Judge

Contestant

Mentor

Host

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What trend is affecting how people consume video content, according to the discussion?

Preference for live events

Increased TV viewership

Return to traditional media

Shift to mobile and online platforms