How Does Snapchat Make Money?

Snapchat has evolved from a selfie app to a camera company, focusing on content creation. It generates revenue through lenses, geofilters, Snap stories, Discover, and Spectacles. Lenses and geofilters allow brands to overlay content on user photos. Snap stories and Our Story compile user content into feeds. Discover offers mobile magazines with ads. Spectacles are wearable cameras. Advertisers are adapting to Snapchat's vertical video format. The success of Snapchat's revenue model will be clearer post-IPO.

What is Snapchat's primary focus as a company now?

• A messaging app

• A social media platform

• A camera company

• An e-commerce site

How do geofilters generate revenue for Snapchat?

• By offering premium subscriptions

• By charging for location-based overlays

• By displaying banner ads

• By selling user data

What is the purpose of Snapchat's 'Our Story' feature?

• To host live video chats

• To create a personal photo album

• To compile public snaps into a video feed

• To send private messages

What type of content do brands upload to Snapchat's Discover feature?

• Live streams

• Podcasts

• Mobile magazines

• E-books

What challenge have advertisers faced with Snapchat's ad format?

• High cost of ads

• Limited audience reach

• Preference for vertical video ads

• Lack of analytics tools