Zipcar President Zhen on Member Base and Competition

The video discusses Zipcar's operations in Boston, highlighting its success in the sharing economy. It covers the company's demographics, growth, and the impact of the sharing economy on car ownership. The discussion includes predictions on the decline of personal car ownership, emphasizing the role of services like Zipcar. The video also addresses user retention strategies and competition, focusing on the shift from car ownership to shared services.

What was a key factor in Zipcar's success in Boston?

• Low cost of living

• Access to top universities and tech companies

• Proximity to New York City

• Availability of public transport

What is the age range of Zipcar's members?

• 20 to 80 years old

• 30 to 60 years old

• 18 to 93 years old

• 25 to 70 years old

How does Zipcar view its role in the sharing economy?

• As a luxury car rental service

• As a pioneer in car sharing

• As a competitor to public transport

• As a latecomer to the market

What trend is Zipcar contributing to in urban areas?

• Growth of suburban living

• Reduction in personal car ownership

• Decline in public transport use

• Increased car ownership

What change in behavior do Zipcar members often exhibit?

• Less walking and cycling

• Higher fuel consumption

• More frequent use of public transport

• Increased car purchases

What is a primary focus for Zipcar to ensure business success?

• Lowering subscription fees

• Increasing advertising

• Expanding to rural areas

• Improving member experience

Who does Zipcar consider its main competition?

• Car ownership

• Bike-sharing services

• Uber and Lyft

• Public transport systems