Zynga Seeing Jump in User Engagement, CEO Says

Zynga Seeing Jump in User Engagement, CEO Says

Assessment

Interactive Video

Business, Social Studies, Information Technology (IT), Architecture, Life Skills

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the impact of the pandemic on the gaming industry, highlighting increased engagement and socialization in games. It explores the economic challenges and future outlook for mobile games, emphasizing their resilience. Advice is given on balancing gaming with child development. The video also covers competition in the gaming industry, collaboration with major platforms like Apple and Google, and the expansion into new platforms such as TikTok and SNAP. Finally, it details the acquisition of Rollick, a Turkish gaming company, and the significance of hyper-casual games.

Read more

7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was one of the major impacts of the pandemic on the gaming industry?

Reduction in online gaming platforms

Increase in game engagement and socialization

Decrease in game development

Decline in mobile game downloads

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the company adjust its financial projections for the year?

Maintained the original revenue target

Increased the revenue target

Eliminated the revenue target

Lowered the revenue target

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the key advice given to parents regarding children's gaming habits?

Focus on single-player games

Encourage unlimited gaming

Practice moderation and balance

Avoid all forms of gaming

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role do Google and Apple play in the gaming industry?

They focus solely on console games

They restrict game development

They provide platforms and infrastructure

They only develop games

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a characteristic of hyper-casual games?

High cost to play

Instant playability

Long play sessions

Complex storylines

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which new platform did the company experiment with for gaming?

Facebook

Amazon Alexa

LinkedIn

Pinterest

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the significance of acquiring the Turkish gaming company, Rollick?

To expand into hyper-casual games

To develop virtual reality games

To enter the console gaming market

To focus on educational games