We See Sponsorship as Clothes For Our Brand: Morgan

The video discusses the significance of an upcoming golf tournament in China, highlighting the participation of top players and the country's emergence on the world golf stage. It covers player withdrawals, sponsorship strategies, and HSBC's investment in community sports programs. The importance of sponsorship during economic downturns and the alignment of brand messaging with values like inclusion are also explored.

What makes the upcoming golf tournament in China significant?

• It is the oldest golf tournament in Asia.

• It is the only tournament outside America.

• It features 40 of the top 50 players in the world.

• It is the first tournament in China.

Which player is considered a favorite for the tournament despite some top players pulling out?

• Rory McIlroy

• Dustin Johnson

• Justin Rose

• Tiger Woods

How does HSBC measure the success of its sponsorships?

• Using key performance indicators including staff engagement

• By the number of events sponsored

• Through media exposure only

• By the amount of money spent

What percentage of HSBC's marketing budget is typically allocated to sponsorship?

• 16-20%

• 5-7%

• 8-11%

• 12-15%

What is HSBC's approach to sponsorship during economic downturns?

• Focus solely on advertising

• Reduce sponsorship spending

• Maintain the same level of spending

• Increase engagement with customers through sponsorship

What is one of the key values that HSBC associates with the sport of golf?

• Speed

• Heritage

• Innovation

• Exclusivity

How has HSBC contributed to the development of golf in China?

• By organizing international tournaments

• By building golf courses

• By investing in community and junior programs

• By sponsoring individual players