Netflix Aims at Global Audience With Original Films

Netflix Aims at Global Audience With Original Films

Assessment

Interactive Video

Business, Architecture, Performing Arts

University

Hard

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The transcript discusses Netflix's strategy of producing TV movies to expand its international base, comparing it to HBO's past efforts. It highlights the risks of film production, emphasizing the importance of sticking to distribution. Netflix's past attempts at original content are mentioned, along with its significant growth in viewership. The discussion concludes with the challenges of running a production business and the importance of acquiring talent.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Netflix's primary reason for producing made-for-TV movies?

To compete with HBO

To expand its international base

To reduce production costs

To win awards

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is producing feature films considered risky for Netflix?

It takes too long to produce

It requires a large marketing budget

It involves high financial risk and potential losses

It is difficult to find good scripts

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What happened when Netflix previously tried producing original content?

It was a huge success

It won several awards

It failed miserably

It was moderately successful

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential pitfall of producing films according to the transcript?

Lack of creative ideas

Over-reliance on technology

Letting ego drive decisions

Too much competition

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What significant growth did Netflix experience in its viewership?

From 15% to 30%

From 3% to 5%

From 5% to 42%

From 10% to 20%

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a strategic move for Netflix as a public company?

Expanding into new markets

Continuing to purchase content

Investing in high-budget films

Focusing solely on TV series

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Netflix plan to manage its production business?

By focusing only on documentaries

By outsourcing all production

By relying on its current team

By hiring experienced talent