Amazon Flexes Retail Muscle as Holiday Shopping Season Kicks Off

Amazon Flexes Retail Muscle as Holiday Shopping Season Kicks Off

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses Amazon's strategic shift from retail to consumer brands, highlighting its data-driven approach and automation to dominate the market. It explores Amazon's competition with Walmart and Target, emphasizing the fierce pricing battle. The video also examines how traditional and niche retailers can survive by leveraging AI and offering unique in-store experiences.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Amazon's strategy in competing with traditional consumer brands?

Partnering with local retailers

Developing a wide range of Amazon-branded products

Creating more physical stores

Offering discounts on all products

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does Amazon make decisions about product offerings and pricing?

Using traditional retail methods

By copying competitors' strategies

Based on employee suggestions

Through consumer purchase patterns and data analysis

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

During the holiday season, how does Amazon's pricing compare to Target and Walmart?

Amazon is more expensive than both

Amazon is cheaper than Target but more expensive than Walmart

Amazon is cheaper than both Target and Walmart

Amazon has the same prices as Target and Walmart

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key challenge for traditional retailers in competing with Amazon?

Lack of physical stores

Inability to offer online shopping

Competing with Amazon's pricing and selection

Limited advertising budget

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential strategy for retailers to compete with Amazon's convenience?

Reducing store hours

Eliminating online shopping options

Offering in-store pickup and exclusive discounts

Increasing product prices

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What advantage do niche retailers have over Amazon?

Lower prices

Wider selection of products

Unique brand offerings and in-store experiences

Faster shipping options

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might some niche retailers be stronger than ever despite Amazon's rise?

They have better online platforms than Amazon

They have lower prices than Amazon

They offer something unique that Amazon does not

They have more stores than Amazon