Tag Heuer CEO Expects Sales to Recover to 2019 Levels

The transcript discusses TAG Heuer's market strategy, focusing on the balance between traditional and smartwatches. It highlights the impact of the pandemic on sales, recovery strategies, and geographical demand trends. The design and features of TAG Heuer smartwatches are explored, along with the company's sponsorship and athlete partnerships.

What was TAG Heuer's initial reason for entering the smartwatch market in 2015?

• To replace traditional watches

• As a defensive move

• To compete with luxury brands

• To focus solely on digital sales

What is TAG Heuer's sales goal for 2021 compared to 2019?

• To reduce sales to focus on quality

• To focus only on digital sales

• To match 2019 sales levels

• To exceed 2019 sales by 50%

Which region has shown strong demand for TAG Heuer products post-COVID?

• Africa

• South America

• Australia

• China

What is one of the main challenges TAG Heuer faces in the smartwatch business?

• Limited design options

• Supply tension on chipsets

• High production costs

• Lack of customer interest

What is a key differentiator of TAG Heuer's smartwatches compared to others?

• Fewer features

• Limited battery life

• Unique design and materials

• Lower price point

In which sport does TAG Heuer have a leading experience with its smartwatch features?

• Basketball

• Golf

• Soccer

• Tennis

What is a significant factor in TAG Heuer's choice of athletes for sponsorship?

• Their age

• Their social media following

• Their engagement and icon status

• Their nationality