Netflix's Kim on APAC Content Outlook

The transcript discusses Netflix's increased investment in Asia, focusing on content and product innovation. It highlights the diverse APAC region and the openness of its audience to various content genres. Despite challenges like COVID-19, Netflix remains confident in its growth, driven by a strong content slate. The success of Korean content, particularly 'Squid Game', is emphasized, with plans for more diverse Korean shows. Netflix also outlines investment plans for other APAC regions, including Southeast Asia and Australia, focusing on local content that resonates with audiences.

What is one of the main reasons Netflix is increasing its investment in Asia?

• To limit the number of local storytellers

• To focus solely on product innovation

• To cater to a diverse audience open to various genres

• To reduce costs in other regions

How does Netflix plan to address the recent subscriber stalling in Asia?

• By limiting access to certain regions

• By increasing subscription fees

• By focusing on a strong content slate for 2022

• By reducing the number of shows

What was a significant factor in the global popularity of Korean content on Netflix?

• The introduction of new subscription plans

• A decrease in Western content

• The release of 'Squid Game'

• The collaboration with local TV networks

What is Netflix's primary goal when it comes to local content in Korea?

• To make it globally appealing

• To ensure it has a local impact

• To limit its availability to Korean audiences

• To focus on unscripted programming only

Which countries are highlighted as key areas for Netflix's growth in the APAC region?

• China, Thailand, and Vietnam

• New Zealand, Fiji, and Papua New Guinea

• Malaysia, Singapore, and the Philippines

• Korea, Japan, and India

What type of content does Netflix plan to focus on in Southeast Asia and Australia?

• Documentaries and reality shows

• Exclusive sports events

• Local productions and Chinese language content

• Only international blockbusters

What is a common desire among local audiences in the APAC region according to Netflix?

• To see their lives reflected in the stories

• To focus on historical dramas

• To have more international content

• To reduce the number of local shows