DriveNow: BMW, SIXT Launch London Car-Sharing Scheme

The video discusses Drive Now, a flexible car-sharing service offering BMW and Mini cars. It highlights the service's ease of use, market impact, and expansion into cities like London. The discussion covers challenges faced by competitors, pricing strategies, and operational strategies to ensure car availability. The video also explores the future of car sharing, particularly among younger users, and provides insights into the company's business performance and market conditions.

What is a key feature of the Drive Now service?

• Free fuel

• Unlimited mileage

• Mobile app integration

• Free car maintenance

How does Drive Now differ from Daimler's Cartago scheme?

• It uses electric cars

• It offers free parking

• It operates only in Europe

• It provides premium cars like BMW and Mini

What is the impact of car-sharing services like Drive Now on car sales?

• They only affect luxury car sales

• They reduce the number of cars purchased

• They increase car sales

• They have no impact on car sales

Which cities are part of Drive Now's global operations?

• New York and Paris

• Beijing and Moscow

• San Francisco and Vienna

• Tokyo and Sydney

What is the pricing model for Drive Now?

• Pay per minute

• Pay per mile

• Annual subscription

• Flat monthly fee

How does Drive Now ensure cars are evenly distributed across the city?

• By using drones

• Through a sophisticated back office operation

• By hiring local drivers

• By partnering with local governments

What has been a key factor in the auto industry's performance this year?

• Increase in public transport usage

• Rising fuel prices

• Introduction of new products

• Decrease in interest rates