Why JetBlue Added a Tech VC Arm

Why JetBlue Added a Tech VC Arm

Assessment

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Business

University

Hard

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JetBlue Technology Ventures, based in Silicon Valley, focuses on strategic investments in tech and travel startups. The firm aims to innovate externally while maintaining internal operations. Challenges in corporate venture capital include balancing strategic and financial goals. JetBlue's team, led by Raj Singh, prioritizes strategic value over financial returns, investing in startups that align with JetBlue's future vision. The firm supports startups by providing both funding and access to JetBlue's resources, exemplified by their partnership with Klimas L Miller, a weather sensing company.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary focus of JetBlue Technology Ventures?

Improving in-flight services

Investing in early-stage startups

Developing new aircraft

Expanding flight routes

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a common challenge faced by corporate venture capital?

Lack of funding

Limited market reach

High employee turnover

Understanding both the parent company and the venture world

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is more important to JetBlue Technology Ventures than financial return?

Employee satisfaction

Brand recognition

Market share

Strategic value

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What percentage of JetBlue's investments are for immediate deployment?

60%

80%

20%

40%

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main benefit JetBlue offers to startups besides funding?

Marketing support

Office space

Access to the company

Free travel

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the name of the weather sensing startup mentioned in the case study?

ForecastPro

SkyPredict

Klimas L Miller

WeatherTech

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What technology does the weather sensing startup use for accurate predictions?

Satellites

Cell towers

Drones

Weather balloons