GoPro CEO Sees Growth in Core Business Despite 3Q Miss

The transcript discusses GoPro's product cycle, focusing on the success of the Hero 7 Black camera. It explores potential market expansions, trade tensions with China, and production strategies. The company is seeing growth in its core business and is making strategic partnerships with companies like Jable and Adobe. GoPro is also focusing on subscription services and exploring new markets like 360-degree cameras. The company aims to maintain profitability and enhance its product offerings to attract new customers and retain existing ones.

What was the initial market response to the Hero 7 Black camera?

• It had average sales compared to previous models.

• It became the best-selling GoPro ever in the first 30 days.

• It was not well-received by the market.

• It was the worst-selling camera in the first 30 days.

How is GoPro planning to handle potential trade tariffs on their cameras?

• By absorbing the costs without any changes.

• By stopping production altogether.

• By moving production of US-bound goods out of China.

• By increasing prices to cover tariff costs.

What percentage of GoPro app users are using older models like Hero 3 and Hero 3+?

• Approximately 50%

• About 10%

• Nearly 75%

• Roughly 25%

What is the primary focus of GoPro's marketing strategy?

• Attracting new customers globally.

• Focusing solely on existing customers.

• Reducing marketing expenses.

• Targeting only the US market.

What is the purpose of GoPro's partnership with Adobe?

• To develop new camera models.

• To provide GoPro video clips for Adobe Stock.

• To offer free Adobe subscriptions to GoPro users.

• To create a new GoPro editing software.

How has the Plus subscription service performed recently?

• It has decreased by 10%.

• It has grown by 16% sequentially.

• It has remained stagnant.

• It has grown by 50%.

What is GoPro's strategy for enhancing the Plus subscription service?

• Limiting it to only new camera buyers.

• Testing more pricing tiers and benefits.

• Offering it for free permanently.

• Reducing the number of features.