GoPro Cuts 200 Full-Time Positions: Will It Be Enough?

GoPro Cuts 200 Full-Time Positions: Will It Be Enough?

Assessment

Interactive Video

Business

University

Hard

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The transcript discusses GoPro's transition from a consumer electronics company to a media company, highlighting its initial aspirations and the challenges it faced. Despite its innovative products, GoPro struggled to expand beyond its core camera business, leading to job cuts and leadership changes. The company's attempts to enter the media and drone markets were unsuccessful, resulting in a significant drop in stock value. The narrative emphasizes the competitive market and GoPro's inability to maintain its initial momentum.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the integral part of GoPro's business model mentioned in the text?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How did the company's aspirations affect its stock performance according to the analyst's quote?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What challenges did GoPro face in selling their products?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What leadership change occurred at GoPro and what implications might it have?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What were the outcomes of GoPro's attempts to enter the drone market?

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OFF