The Jiminy Cricket Effect: Cognitive Dissonance and the Urge for Consistency

The video discusses the concept of conscience and cognitive dissonance, using the story of Pinocchio and Jiminy Cricket as a metaphor. It explains how cognitive dissonance arises when actions conflict with self-image and how this can be used to influence behavior. The video outlines techniques to enhance commitment, such as public declarations and written agreements, and explores the choices individuals face when dealing with integrity and commitment.

What role does Jiminy Cricket play in Pinocchio's story?

• He is Pinocchio's enemy.

• He is Pinocchio's friend.

• He is Pinocchio's conscience.

• He is Pinocchio's teacher.

What is cognitive dissonance?

• A state of confusion about decisions.

• A sense of satisfaction after completing a task.

• A feeling of unease when actions don't match beliefs.

• A feeling of happiness when doing something right.

How can cognitive dissonance be used to influence others?

• By offering them rewards.

• By appealing to their self-image of integrity.

• By threatening them with consequences.

• By making them feel guilty.

What is one way people might resolve cognitive dissonance?

• By rationalizing their inaction.

• By ignoring their commitments.

• By blaming others for their failures.

• By changing their goals.

What is the most common choice for people with integrity when facing cognitive dissonance?

• To ignore the commitment.

• To rationalize their behavior.

• To fulfill the commitment.

• To change their self-image.

How can the Jiminy Cricket effect be amplified?

• By using verbal agreements only.

• By making commitments in private.

• By avoiding any form of documentation.

• By making commitments public.

What is considered the gold standard of commitment in society?

• A verbal promise.

• A verbal agreement in front of witnesses.

• A signature on a contract.

• A handshake.