Target CEO Says Strategy Is Working, 2019 Will Be Better Than 2018

The transcript discusses Target's recent success, strategic investments, and growth plans. It highlights the company's focus on reimagining stores, brands, and fulfillment capabilities. The discussion covers the consumer environment, labor market, and employment strategies, including raising the minimum wage. Target's fulfillment options and promotional strategies are explored, along with market opportunities arising from competitors' closures. The food and beverage strategy is detailed, and the competition with Amazon in the grocery sector is addressed.

What was the primary focus of Target's $7 billion investment plan?

• Increasing advertising budget

• Acquiring new companies

• Reimagining stores and brands

• Expanding internationally

How does Target view its strategy as of 2019?

• Focused on cost-cutting

• In need of a new direction

• Fully matured and scalable

• Still in transition

What is Target's approach to the labor market in light of a tight job market?

• Freezing hiring

• Reducing workforce

• Outsourcing jobs

• Raising minimum wage and investing in training

What fulfillment options does Target offer to enhance customer convenience?

• Same-day delivery only

• In-store pickup and drive-up service

• Mail orders only

• Limited to online shopping

How has Target responded to the closure of competitor stores?

• By reducing their own store count

• By increasing their advertising spend

• By capturing market share across various categories

• By focusing solely on online sales

What is Target's strategy for its food and beverage segment?

• Partnering with another grocer

• Bringing all functions under one leader

• Focusing only on non-perishable items

• Exiting the grocery business

What is Target's stance on Amazon entering the grocery market?

• They will partner with Amazon

• They plan to exit the grocery market

• They are not too worried

• They are very concerned