Snapchat Rolls Out Advertising as Tumblr Links With TV

Snapchat Rolls Out Advertising as Tumblr Links With TV

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The transcript covers various topics including Inovio's vaccine development, Nigeria's Ebola-free status, Yahoo's strategy with Tumblr, Snapchat's advertising approach, recent M&A deal failures, and McDonald's challenges in Russia. It highlights the impact of these events on global markets and industries.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected timeline for Inovio's vaccine to reach the market if human testing is successful?

1-2 months

Over a year

3-6 months

6-12 months

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is Yahoo's acquisition of Tumblr considered a failure by some?

It led to a decrease in user engagement

It was too expensive

It did not increase Yahoo's revenue

It failed to create synergies with TV shows

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is Snapchat's approach to advertising that differentiates it from Facebook and Twitter?

Focusing on video ads only

Avoiding mining user data for ads

Offering cheaper ad rates

Using user data for targeted ads

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main reasons for the failure of recent M&A deals?

Focus on tax benefits

Poor market conditions

Lack of financial backing

Incompatibility of company cultures

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the reason behind the inspections of McDonald's restaurants in Russia?

Health and safety concerns

Political retaliation

Consumer complaints

New food safety regulations

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What impact has the political situation in Russia had on McDonald's?

Expansion into new cities

Introduction of new menu items

Closure of restaurants

Increased sales

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What economic trend is not being observed despite rising menu prices at McDonald's?

Increase in labor wages

Expansion of menu options

Decrease in food quality

Improvement in customer service