Alphabet Reports 2Q Paid Clicks Up 52%

The video discusses the growth of digital advertising, highlighting Google's significant increase in paid clicks and advertising revenue. It explores the dominance of Google and Facebook in the digital advertising space, particularly in mobile advertising. The transition from desktop to mobile is examined, noting the increase in ad volume but at lower price points, which still results in substantial revenue growth for Google.

What percentage of digital advertising dollars do Google and Facebook capture?

• Over 70%

• Over 60%

• Over 80%

• Over 50%

Which companies are trying to find their place in the digital advertising market dominated by Google and Facebook?

• Yahoo and Bing

• Amazon and Microsoft

• Twitter and Snapchat

• LinkedIn and Pinterest

What is the approximate percentage of Alphabet's ad revenue that comes from mobile?

• 67%

• 72%

• 75%

• 80%

How does the transition from desktop to mobile advertising affect ad pricing?

• Increases the price

• Decreases the price

• Keeps the price the same

• Doubles the price

Despite lower ad prices, what is the impact on Alphabet's revenue?

• Revenue remains stable

• Revenue increases by 10%

• Revenue decreases

• Revenue increases by over 20%