The Numbers Don't Lie: Alphabet Earnings Preview

Alphabet, Google's parent company, is seeing growth in its non-advertising sectors, particularly in cloud computing, which saw a 33% increase in sales. Despite this diversification, advertising remains the primary revenue source, with mobile ad sales and YouTube being key contributors. Google and Facebook dominate the mobile advertising market, while YouTube leads in online video watch time. YouTube's ad sales are expected to grow significantly, aided by its new live TV streaming service. Google is also venturing into virtual and augmented reality with a new, affordable headset. CEO Larry Page is focusing on cost reduction and innovation as some of Alphabet's ambitious projects, like Google Fiber and Nest, undergo restructuring.

What new service is YouTube expected to launch in the first quarter of next year?

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What market is Google hoping to convert on with its new virtual reality headset?

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