Facebook Tops Estimates as Mobile Ads Surge

The transcript discusses Facebook's financial performance, highlighting a significant improvement in earnings and user metrics compared to previous expectations. It emphasizes the company's growth in profits and mobile ad revenue, noting that mobile ads constitute a large portion of total advertising revenue. The discussion also covers Facebook's mobile-first strategy, with most users accessing the platform via smartphones, and the company's success in driving advertisers to mobile. A comparison with Google's mobile ad revenue is also made.

How many daily active users did Facebook report, and how does it compare to analysts' expectations?

What was the reported earnings per share (EPS) for the second quarter?

What was the average analysts' estimate for monthly active users, and how did the actual number compare?

What percentage of total advertising revenue came from mobile ad revenue?

Discuss the significance of Facebook's mobile-first approach as mentioned in the text.