Why Online Ad Spending May Surpass TV in Six Months

The video discusses the shift in advertising spending from TV to digital platforms, highlighting the rapid growth of digital ad spending compared to the slower growth of TV ad spending. It examines the dominance of Facebook and Google in the digital ad market, creating a duopoly that challenges smaller platforms. The video also addresses issues with online ad measurement and placement, and contrasts the flat or declining TV ad market with the robust growth of digital advertising.

What challenges do smaller platforms face in the digital advertising landscape?

What are the two major issues that Internet companies need to address according to the text?