Getting the Skinny on Canadian Basic Cable

Getting the Skinny on Canadian Basic Cable

Assessment

Interactive Video

Business, Performing Arts

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the introduction of pick and pay cable in Canada, highlighting the challenges and impacts on consumers. It covers the concept of skinny cable packages, the role of stakeholders like the CRTC, and the shift towards on-demand services. The discussion also touches on the illusion of choice for consumers and the potential future actions by the CRTC to address rising costs and shrinking channel options.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main attraction for consumers in the pick and pay television model?

Improved customer service

Access to premium content

Ability to choose specific channels

Lower overall costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is included in the basic 'skinny cable' package mandated by Canadian regulators?

On-demand streaming services

All American channels

Premium sports channels

A selection of Canadian channels and some American broadcasters

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to Tony Lacavera, what is the impact of the pick and pay model on consumers?

Better customer service

Access to more premium content

Increased choice and lower costs

Illusion of choice and higher costs

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge does the CRTC face with the current cable market changes?

Maintaining revenue for cable companies

Regulating additional fees and tariffs

Decreasing number of cable providers

Increasing consumer satisfaction

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential consequence for smaller channels in the pick and pay model?

Loss of revenue and viewership

Higher advertising revenue

Increased viewership

More content creation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant trend affecting the cable industry, as discussed in the video?

Shift towards on-demand services

Decrease in internet usage

Increase in traditional TV viewership

Rise in cable subscription costs

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor driving the evolution of consumer behavior in television viewing?

Improved cable service quality

Availability of more channels

Introduction of 4K content

Popularity of streaming services like Netflix