Nissan COO on New EV Concept Cars

Nissan discusses its electrification strategy, focusing on China, Europe, and Japan. The company plans to launch seven electric vehicles in China by 2026 and aims for 80% electrification by 2030. Despite criticism for lagging in the EV market, Nissan emphasizes customer experience and innovation over volume. Strong partnerships, especially with Dongfeng in China, are crucial for advancing electrification. In the US, Nissan is investing in localizing battery and powertrain production to comply with IRA regulations.

What percentage of Nissan's product lineup is expected to be electrified by 2030?

• 70%

• 60%

• 80%

• 50%

Why did Nissan delay its electrification efforts in China compared to Japan and Europe?

• Because of regulatory challenges

• Due to higher costs

• Because of the dominance of domestic brands

• Due to a lack of infrastructure

How does Nissan define its leadership in the automotive market?

• By the size of its workforce

• By customer experience and technology

• By the number of factories

• By the number of cars sold

What is the focus of Nissan's partnership with Dongfeng in China?

• Developing new fuel types

• Reducing production costs

• Advancing electrification

• Expanding into new markets

What significant investment has Nissan announced for its US operations?

• $300 million

• $400 million

• $500 million

• $600 million

What is Nissan's strategy for future models in the US regarding IRA compliance?

• All future models will be fully IRA compliant

• No plans for compliance

• Only luxury models will be compliant

• Compliance will depend on market demand

What was Nissan's pioneering achievement in the US market in 2011?

• First to manufacture Leaf battery electric cars

• First to launch autonomous vehicles

• First to introduce hybrid cars

• First to develop hydrogen fuel cells