How Bonobos Is Getting a Leg Up on the Competition

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Business, Social Studies, Life Skills
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University
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Hard
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary focus of Bonobos' approach to menswear?
Creating a matriarchal society
Partnering with Nordstrom
Offering great fit and service
Expanding into women's fashion
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of Bonobos' guide shops?
To sell only women's clothing
To replace online shopping
To offer a human interaction experience
To compete with Nordstrom
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How did Bonobos enhance its retail strategy with Nordstrom?
By selling watches
By offering exclusive discounts
By leveraging Nordstrom's nationwide footprint
By creating a new online platform
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the Ayr brand known for?
Denim and outerwear
Golf apparel
Watches
Men's suits
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What inspired the creation of Bonobos' golf brand?
A partnership with Nordstrom
The style of the 60s, 70s, and 80s
The need for better customer service
A focus on women's fashion
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Who is the founder's favorite menswear designer?
Giorgio Armani
Ralph Lauren
Dwight Fenton
Paul Smith
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the founder's first major purchase with his earnings?
A vacation
A new car
A Leica camera
A luxury watch
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