The Biggest Challenges Facing Facebook and Twitter

The Biggest Challenges Facing Facebook and Twitter

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the ongoing challenges faced by social media companies like Facebook and Twitter, particularly in managing bots and fake accounts. It highlights the focus on revenue over content moderation and the public's evolving sentiment towards these platforms. The discussion also covers advertising transparency and the potential for a subscription model. The Mueller indictment is analyzed, emphasizing the sophisticated media strategies employed by Facebook and the broader implications of social media's role in societal discord.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major challenge for social media companies in the wake of tragic events?

Developing new features

Increasing user engagement

Managing automated bots and fake accounts

Expanding their user base

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary motivation for companies like Facebook and Twitter?

Content moderation

Community building

User satisfaction

Revenue generation

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why might social media companies hesitate to clean up their feeds?

It would increase operational costs

It would require new technology

It would classify them as editorial operations

It would reduce user engagement

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a suggested way to change Facebook's fundamental issue with advertising?

Increase user engagement

Develop new features

Switch to a subscription model

Expand to new markets

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a proposed method to improve policies on social platforms?

Develop new features

Increase user engagement

Expand to new markets

Regulate advertising operations

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What did the Mueller indictment reveal about Facebook's advertising?

It was poorly managed

It was too expensive

It was highly targeted

It was ineffective

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the broader goal of the Russian ad spend according to Facebook?

To improve user engagement

To create social discord

To promote a specific political candidate

To increase Facebook's revenue