
The Biggest Challenges Facing Facebook and Twitter
Interactive Video
•
Business, Social Studies
•
University
•
Practice Problem
•
Hard
Wayground Content
FREE Resource
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a major challenge for social media companies in the wake of tragic events?
Developing new features
Increasing user engagement
Managing automated bots and fake accounts
Expanding their user base
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary motivation for companies like Facebook and Twitter?
Content moderation
Community building
User satisfaction
Revenue generation
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why might social media companies hesitate to clean up their feeds?
It would increase operational costs
It would require new technology
It would classify them as editorial operations
It would reduce user engagement
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a suggested way to change Facebook's fundamental issue with advertising?
Increase user engagement
Develop new features
Switch to a subscription model
Expand to new markets
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a proposed method to improve policies on social platforms?
Develop new features
Increase user engagement
Expand to new markets
Regulate advertising operations
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What did the Mueller indictment reveal about Facebook's advertising?
It was poorly managed
It was too expensive
It was highly targeted
It was ineffective
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the broader goal of the Russian ad spend according to Facebook?
To improve user engagement
To create social discord
To promote a specific political candidate
To increase Facebook's revenue
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