Which of the following companies is NOT mentioned as a client of the advertising agency?
Why BBDO Is Adweeks Agency of the Year

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Business, Health Sciences, Performing Arts, Biology
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Hard
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7 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Federal Express
Exxon
Microsoft
Starbucks
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What was the unique feature of the Lowe's campaign discussed in the video?
It was a billboard campaign.
It focused on radio advertisements.
It was a print-only campaign.
It used six-second Vine videos.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the video, what is expected to happen to all screens in the future?
They will be wireless and interconnected.
They will be used less frequently.
They will become larger.
They will store all data locally.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main advantage of using data in advertising, as mentioned in the video?
It allows for more creative advertisements.
It increases the length of advertisements.
It enables precise targeting of audiences.
It reduces the cost of advertisements.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the predicted trend for Internet ad spending compared to TV ad spending?
Internet ad spending will decrease.
TV ad spending will overtake Internet ad spending.
Internet ad spending will overtake TV ad spending.
Both will remain the same.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a significant challenge for chief marketing officers in the current advertising landscape?
Decreasing advertising budgets
Complexity of using data effectively
Too many traditional media options
Lack of data
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Why is television considered 'sticky' according to the video?
It is more interactive.
It is cheaper than other media.
People enjoy watching video content.
It has fewer advertisements.
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