Tough Times Ahead for Media M&A, Digital Media Ads?

Tough Times Ahead for Media M&A, Digital Media Ads?

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video explores the divide between traditional and digital journalism, focusing on Gannett's failed bid to acquire Trunk. It discusses the media industry's need for consolidation, the dominance of Google and Facebook in digital media, and the challenges faced by other companies. The impact of social media, particularly Snapchat, is highlighted, along with the credibility issues faced by mainstream media in the wake of the Trump election. The video concludes with a call for enterprise journalism to introspect and adapt to changing consumer trust dynamics.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary reason for Gannett's failed bid to acquire Trunk?

Regulatory hurdles

Insufficient financial backing

Evolving strategy over time

Lack of public disclosure

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant factor that boards of print media companies must consider?

Environmental impact

Employee satisfaction

Well-financed proposals

Public opinion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which companies dominate the growth in digital media according to the analysis?

Google and Facebook

Amazon and Twitter

Netflix and Hulu

Microsoft and Apple

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential outcome for traditional media companies due to the rise of digital giants?

Increased market share

Loss of relevance

Higher advertising revenue

Improved public trust

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What impact did the Donald Trump election have on traditional media?

Higher subscription rates

Increased credibility

Diminished influence

More accurate reporting

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge do traditional news organizations face in the current media landscape?

Adapting to digital narratives

Over-reliance on print

Lack of content

Excessive regulation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key reason for the public's skepticism towards traditional media?

Lack of diverse content

Failure to predict election outcomes

Overemphasis on digital platforms

Increased competition from new media