Tronc Sells Los Angeles Times for $500 Million

Tronc Sells Los Angeles Times for $500 Million

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

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The video discusses the ongoing changes in the media industry, focusing on the sale of LATimes by Tronc to an existing investor for $500 million. This move aims to reduce debt and invest in online content. The video highlights the trend of billionaires from various industries acquiring media companies, with a vision to run them profitably despite the decline in print media advertising. It also touches on the challenges faced by print media and the influence of billionaires in the industry.

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5 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the primary reason for Tronc selling the LA Times?

To merge with another media company

To enter the television industry

To pay down debt and invest in online content

To expand their print media operations

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a common characteristic of new media owners like Jeff Bezos?

They focus solely on print media

They avoid technological advancements

They aim to run media companies for profit

They are typically from the media industry

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How do new media owners view the decline in print media advertising?

As a reason to exit the industry

As an opportunity to cut costs

As a great boon to the industry

As a minor setback

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a common experience for media professionals regarding company ownership?

Working for a family-owned business

Working for a billionaire

Working for a government-owned company

Working for a non-profit organization

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What challenge do media companies face in the current industry landscape?

Excessive government regulation

Lack of content creators

Difficulty in staying profitable

Overabundance of advertising revenue