Box CEO Levie: 'Box Relay' Aims to Improve Workflow

The transcript discusses Box's new product, Box Relay, which aims to streamline routine work processes. Developed in partnership with IBM, Box Relay integrates IBM's workflow technology with Box's user experience. The discussion covers competitors like Asana and Jira, and compares Box's market position with Dropbox. The transcript also highlights Box's growing partnership with Microsoft, focusing on integration and cloud services.

What was the primary goal when Box was started 11 years ago?

• To develop gaming software

• To build a search engine

• To simplify file sharing and collaboration

• To create a social media platform

What is the main function of Box Relay?

• To enhance video conferencing

• To streamline routine business processes

• To manage social media accounts

• To develop mobile applications

Which company collaborated with Box to develop Box Relay?

• Google

• Microsoft

• IBM

• Amazon

How does Box Relay complement tools like Asana and Jira?

• By offering cloud storage solutions

• By enhancing email marketing

• By providing video editing features

• By focusing on document-centered workflows

What is Box Relay primarily replacing in the market?

• Legacy content management and collaboration technology

• Traditional advertising methods

• Old-fashioned customer service techniques

• Conventional retail strategies

How does Box's market focus differ from Dropbox's?

• Both focus on the same market segments

• Box focuses on individual users, while Dropbox targets enterprises

• Box targets enterprises, while Dropbox focuses on individual users and small businesses

• Box focuses on cloud gaming, while Dropbox focuses on cloud storage

What is Box's strategy in relation to Microsoft?

• To foster an integration-oriented partnership

• To compete directly in the hardware market

• To acquire Microsoft

• To develop a new operating system