Volkswagen's Jurgen Stackmann on the New Jetta, Atlas and Electronic Cars

The transcript discusses Volkswagen's strategy in the US market, focusing on the balance between sedans and SUVs, with the Atlas SUV playing a key role in growth. VW aims to re-establish an emotional connection with customers, expand its base, and introduce electric and autonomous vehicles. The Chattanooga plant may become a hub for electric vehicle production. VW's profitability goals and the future of autonomous driving are also explored.

What is the main reason for the continued importance of sedans in the US market according to Volkswagen?

• They are cheaper to produce.

• They have a strong and loyal customer base.

• They are more popular among older generations.

• They are more fuel-efficient than SUVs.

Why is the Atlas SUV considered a key model for Volkswagen in the US?

• It is the most affordable SUV in their lineup.

• It was designed specifically for the American market.

• It is the first electric SUV by Volkswagen.

• It has the highest safety ratings.

What strategy is Volkswagen using to strengthen its brand connection with consumers?

• Launching a six-year warranty.

• Offering discounts on all models.

• Reducing the number of dealerships.

• Focusing solely on electric vehicles.

What is Volkswagen's goal with their electric vehicle strategy?

• To become the most luxurious electric car brand.

• To make electric cars accessible to average income households.

• To phase out all other types of vehicles.

• To focus only on electric SUVs.

Which plant is a candidate for producing electric vehicles in the US?

• Detroit Plant

• New York Plant

• Chattanooga Plant

• San Francisco Plant

What is a major challenge for Volkswagen in becoming profitable in North America?

• Reducing production costs.

• Focusing only on luxury vehicles.

• Expanding their market share.

• Increasing the number of dealerships.

What is the expected impact of autonomous vehicles on driving by 2034?

• Manual driving will be completely banned.

• Driving will become more expensive.

• All cars will be fully autonomous.

• People will no longer need to learn to drive.