InterContinental CEO Keen to Add Brands to Its Portfolio

InterContinental CEO Keen to Add Brands to Its Portfolio

Assessment

Interactive Video

Business, Social Studies

University

Hard

Created by

Wayground Content

FREE Resource

The video discusses IHG's financial growth, asset light strategy, and market focus on the US and China. It addresses the impact of global events like terrorism on tourism, economic growth prospects, and the company's resilience. The discussion also covers mergers and acquisitions, business scale, and IHG's stance on Brexit.

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7 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What financial strategy did IHG implement after completing their disposal program?

They increased their regular dividend by 10%

They acquired new properties in Paris and Hong Kong

They decreased their asset-light model

They reduced their dividend by 10%

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does IHG view the impact of terrorism on their business?

It leads to a complete halt in operations

It has a significant long-term impact

It causes a permanent decline in tourism

It has a minimal impact due to traveler resilience

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which two markets are the largest for IHG?

Europe and Africa

India and Southeast Asia

The Americas and China

Australia and the Middle East

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the relationship between hotel revenues and GDP according to IHG?

Hotel revenues are inversely proportional to GDP

Hotel revenues correlate with GDP

Hotel revenues negatively correlate with GDP

Hotel revenues are independent of GDP

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is IHG's stance on the potential for a recession in the US?

They do not foresee a recession

They expect a recession soon

They are certain a recession will occur

They have no opinion on the matter

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was IHG's approach to mergers and acquisitions?

Focus on large-scale acquisitions

Merge with competitors like Marriott

Avoid any acquisitions

Add high-quality brands to their portfolio

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why did IHG choose not to sign the letter published in the Times of London?

They believe it's a decision for the British people

They disagree with the letter's content

They were not invited to sign

They are not affected by UK politics