IHOP and Applebee's Operator Says Inflation Is a Concern

The video discusses the impact of inflation on restaurant pricing, focusing on IHOP and Applebee's. It highlights consumer behavior changes, the importance of maintaining value, and the growth of off-premise business due to COVID-19. The labor market is improving, with increased hiring at both brands. The video also covers expansion plans and significant investments in technology to enhance business operations and future growth.

What percentage increase in food costs is expected for Applebee's in 2022?

• 6.5%

• 10%

• 15%

• 20%

How much did the off-premise business grow for IHOP and Applebee's during the pandemic?

• From 5% to 15%

• From 10% to 25%

• From 15% to 30%

• From 20% to 35%

What was the percentage increase in applications for cooks during the recent Applebee's hiring day?

• 150%

• 155%

• 125%

• 100%

How many restaurants did IHOP and Applebee's open last year, marking their best performance since the pandemic?

• 40

• 45

• 35

• 30

What is the expected outcome of tripling the tech spend in 2022 for IHOP and Applebee's?

• Immediate profit increase

• Reduction in labor costs

• Improved customer service

• Growth and margins in 2023 and beyond

What is the main focus of IHOP and Applebee's strategy post-pandemic?

• Reducing franchise fees

• Investing in technology and off-premise business

• Expanding menu options

• Increasing dine-in customers

What is the primary reason for the strategic shift from defense to offense in the restaurant business?

• Economic recovery

• Consumer demand for value

• Technological advancements

• Increased competition