Facebook Could Fall Into Traps With Privacy Pivot, EFF's Gebhart Says

Facebook Could Fall Into Traps With Privacy Pivot, EFF's Gebhart Says

Assessment

Interactive Video

Business, Information Technology (IT), Architecture

University

Hard

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The transcript discusses Facebook's new privacy and security plans, focusing on challenges in implementing secure messaging and ephemeral messaging features. It highlights potential business impacts, such as increased ad inventory and revenue growth, while addressing concerns about encryption and user trust. The discussion also covers Facebook's monetization strategies and future plans, including ecommerce and payments. The transcript concludes with an examination of Facebook's history with user trust and privacy, and the financial outlook and pricing concerns for the company.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the main challenges Facebook faces in implementing secure messaging?

Technical and policy complexities

Lack of user interest

Competition from other platforms

High implementation costs

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How might Facebook's integration of Messenger with Instagram affect its business?

Loss of market share

Reduction in advertising costs

Increase in ad inventory

Decrease in user engagement

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant risk associated with WhatsApp's automatic backups?

Loss of message data

Unencrypted storage on third-party servers

Delayed message delivery

Increased app crashes

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major concern regarding Facebook's history with privacy?

Frequent data breaches

Lack of customer support

Poor advertising strategies

Inconsistent user interface

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential benefit of Facebook's focus on stories?

Lower advertising revenue

Decreased user engagement

Increased ad volume

Higher user acquisition costs

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why is the transition to stories considered risky for Facebook?

It involves high development costs

It may lead to lower ad pricing

It requires new technology

It could alienate users

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What ongoing campaign is mentioned in relation to Facebook's security improvements?

Encrypt everything

Privacy first

Secure it now

Fix it already