Why Apple Was Added to Credit Suisse's Focus List

The video discusses Apple's service revenue potential, highlighting the underestimated gross profit from services like iTunes, Apple Music, and iCloud. It emphasizes Apple's strong user base and the potential for growth in the App Store and other services. The discussion also covers Apple's possible entry into the TV and video market, the need for improvements in Apple Music, and Apple's commitment to data protection.

What percentage of Apple's gross profits is currently underestimated by the market according to the analysis?

• 10%

• 15%

• 20%

• 25%

What is one of the key factors that contribute to the growth of Apple's services?

• Decline in hardware sales

• High-quality user base

• Reduction in service prices

• Increased competition

Which market is Apple expected to enter to further grow its services?

• TV and video

• Automotive

• Real estate

• Healthcare

What is a significant advantage Apple has when entering new service markets?

• Lower production costs

• Advanced technology

• Established partnerships

• Large installed user base

What is one improvement suggested for Apple Music to compete better with Spotify?

• More advertisements

• Lower subscription fees

• Simpler user interface

• Exclusive artist contracts

How does Apple plan to integrate its services for better user experience?

• By merging with other companies

• By offering discounts

• By integrating services like iMessage and TV

• By expanding to new countries

What is Apple's stance on consumer data privacy?

• They sell data to third parties

• They only protect data in the US

• They prioritize data privacy

• They have no clear policy