Coca-Cola's Murphy on Trade Tensions, Coffee Acquisition, India Strategy

The transcript discusses Coca Cola's business strategy in China, focusing on local markets and supply chain stability. It covers the acquisition of Costa Coffee as part of Coca Cola's diversification strategy, particularly in China. The company is adapting to consumer trends, emphasizing a broad beverage portfolio in Asia, including India and Japan. The transcript concludes with a focus on making sustainability profitable through collaboration with civil society and government.

What percentage of the company's operations in China is local?

• 75%

• 100%

• 50%

• 95%

What was the value of Coca Cola's acquisition of Costa Coffee?

• $6.0 billion

• $5.1 billion

• $4.2 billion

• $3.5 billion

Which company is a major competitor for Costa Coffee in China?

• Peet's Coffee

• Starbucks

• Tim Hortons

• Dunkin' Donuts

What is Coca Cola's strategy in India regarding its portfolio?

• Focus solely on existing brands

• Expand only through partnerships

• Grow existing brands and consider new additions

• Exit the Indian market

What type of beverage segment has Coca Cola recently explored in Japan?

• Energy drinks

• Sports drinks

• Herbal teas

• Alcopop

Which market is expected to be a growth engine for Coca Cola globally?

• Europe

• North America

• Asia Pacific

• South America

What is essential for making sustainability profitable according to the company?

• Increasing prices

• Reducing costs

• Focusing solely on profits

• Collaboration with civil society and government