Why Sony Is Now Streaming 'The Interview

The transcript discusses Sony's response to a hacking incident, which led to the temporary withdrawal of a movie from theaters. Public opinion and pressure, including comments from President Obama, influenced Sony to release the movie online and in select theaters. Despite threats from hackers, security assessments found no credible physical threat. Sony faces financial losses and reputational risks, with implications for its relationships in Hollywood and the insurance settlement. The situation highlights changes in the movie industry, such as the shrinking window between theatrical and online releases.

What was Sony's initial response to the hacking incident?

• They ignored the incident and continued as planned.

• They increased the number of theaters showing the movie.

• They decided to pull the movie from all distribution.

• They immediately released the movie online.

What did the Homeland Security Department conclude about the hackers' threats?

• There was no credible evidence of an imminent physical attack.

• The threats were likely to be carried out.

• There was credible evidence of a physical attack.

• The threats were dismissed as a hoax.

What is one of the business challenges Sony faces with releasing the movie online?

• It will have no impact on their business.

• It will increase their profits significantly.

• It might undercut their theatrical business.

• It will strengthen their relationships with theaters.

How might releasing the movie affect Sony's insurance claims?

• They can claim the entire cost as a loss.

• It will increase their insurance payout.

• They can no longer claim the entire cost as a loss.

• It will have no impact on their insurance claims.

What reputational risk does Sony face with the creative community?

• They risk losing trust with directors and writers.

• They will have no impact on their reputation.

• They will be seen as a leader in free speech.

• They might gain more support from directors.

What is a potential consequence for Sony's relationships with theater owners?

• No change in their relationships.

• Increased support from independent theaters.

• Complications due to online release announcements.

• Strengthened partnerships with all theaters.

What is a significant factor in Sony's decision to release the movie?

• The potential for increased profits.

• The pressure from public opinion and political figures.

• The need to reduce production costs.

• The desire to expand their online service.