Maurice Levy on Tech & Pandemic

The transcript discusses the role of technology in the post-pandemic world, emphasizing its responsibility and the changes in advertising, particularly regarding privacy in a cookieless world. It highlights the need for balanced regulation in tech across the US, Europe, and China. The discussion also covers advertising trends in Asia, the US, and Europe, noting a strong economic recovery. Finally, it touches on potential company mergers and cultural challenges.

What role did technology play during the pandemic according to the speaker?

• It was a hindrance to business operations.

• It caused more data breaches.

• It enabled remote work and business continuity.

• It was not mentioned in the discussion.

What is a major concern for the advertising industry in a cookieless world?

• Increased advertising costs

• Decreased digital media spend

• Privacy and data handling

• Lack of innovation

What percentage of media spend is represented by digital today?

• 90%

• 75%

• 58%

• 25%

Why is regulation considered necessary in the tech industry?

• To maintain a balanced market

• To eliminate all large companies

• To increase internet usage

• To reduce technological advancements

What is the speaker's opinion on the current market balance?

• The market is perfectly balanced.

• The market is declining.

• The market is unbalanced and needs regulation.

• The market is too regulated.

Which region is experiencing a V-shaped economic recovery post-pandemic?

• Asia

• Europe

• United States

• Africa

What is the speaker's view on the potential merger between Havass and Publicis?

• It is a regular rumor with little chance of success.

• It is not beneficial for either company.

• It is highly likely to happen soon.

• It has already been completed.