Sansiri Has $390 Million Investment Budget for 2018

The video discusses the strategic shift towards investing in lifestyle brands due to moderate economic growth. It highlights the importance of catering to millennials in the real estate sector by offering experiences over fixed assets. The company aims to expand its sensory branding business and increase foreign buyer engagement, particularly in the Chinese market. The financial outlook is optimistic, with plans to grow the market share of foreign buyers in Thailand.

Why is the company looking to invest in lifestyle brands?

• To focus solely on the domestic market

• To expand globally and beyond the domestic market

• To reduce investments in real estate

• To cater exclusively to older generations

What is the company's strategy to meet the demands of millennials?

• Investing in global exciting brands

• Focusing on local brands

• Reducing investments in hospitality

• Investing in traditional real estate

How do non-core investments relate to the core business of property development?

• They are only for short-term gains

• They are meant to replace the core business

• They are expected to enhance the core business

• They are unrelated and separate

What change is anticipated in the real estate industry in the next 3 to 5 years?

• Houses will become less important

• The service and experience will become more important

• Real estate will focus only on fixed assets

• There will be no significant changes

What is the company's financial outlook for the next year?

• Exclusive focus on the domestic market

• Decline in both domestic and foreign markets

• Moderate growth with a focus on foreign buyers

• Rapid growth in the domestic market

How much of the company's current market is represented by foreign buyers?

• 20%

• 40%

• 10%

• 30%

What is the company's outlook on the Chinese market?

• Expecting a slowdown

• Forecasting growth to double

• Planning to exit the market

• Focusing only on domestic buyers