Hamdi Ulukaya: The anti-CEO playbook

Hamdi Ulukaya: The anti-CEO playbook

Assessment

Interactive Video

Business

9th - 10th Grade

Hard

Created by

Quizizz Content

FREE Resource

The speaker recounts their journey to an old factory in New York, initially seen as worthless, but later purchased and transformed into a thriving business, Chobani. The narrative highlights the importance of community, teamwork, and a new business philosophy that prioritizes people over profits. The speaker advocates for an 'anti-CEO' approach, emphasizing gratitude, community involvement, responsibility, and accountability, ultimately leading to shared success and revitalization of local communities.

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10 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What initially prompted the narrator to visit the old factory in upstate New York?

A business opportunity email

A newspaper advertisement

A flyer about a yogurt plant for sale

A recommendation from a friend

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the narrator's emotional reaction upon seeing the factory and its workers?

Indifference

Joy

Anger and empathy

Confusion

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did the narrator manage to purchase the factory despite financial constraints?

He partnered with another company

He sold his cheese shop

He took out loans

He received a grant

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What was the first major action taken by the narrator and his team after acquiring the factory?

Upgrading machinery

Launching a marketing campaign

Painting the factory walls

Hiring new employees

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the narrator believe is the primary focus of traditional business practices?

Employee satisfaction

Profit maximization

Community welfare

Innovation

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to the narrator, what should businesses prioritize according to the Anti-CEO Playbook?

Shareholder value

Employee well-being

Market expansion

Cost reduction

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one of the key principles of the Anti-CEO Playbook?

Emphasizing gratitude

Avoiding community involvement

Maximizing shareholder returns

Focusing on short-term gains

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