Aston Martin CEO Says China Important for Its SUVs

The video discusses Aston Martin's strategic expansion in Japan, highlighting the opening of a new dealership in Tokyo as part of their 2nd century plan. The brand's identity is rooted in timeless beauty, using design principles like the golden ratio. Market demand is analyzed, with a focus on sports cars in Europe and the US, and future SUV plans for China. The impact of Brexit on Aston Martin is explored, noting the benefits of a weaker pound but concerns over trade barriers. Finally, potential IPO efforts and company growth strategies are discussed, emphasizing the importance of increasing value and luxury credentials.

What is the primary reason for Aston Martin's expansion in Japan?

• To compete with local Japanese car manufacturers

• To establish a new production facility

• To tap into the second largest luxury market

• To reduce production costs

Which design principle does Aston Martin use to ensure timeless beauty in their cars?

• Bauhaus design

• Leonardo da Vinci's golden ratio

• Art Deco style

• Minimalist design

In which market does Aston Martin expect to see significant growth with the introduction of their SUV?

• United States

• China

• United Kingdom

• Japan

Why is the Chinese market not currently strong for Aston Martin's sports cars?

• Strict environmental regulations

• Lack of brand recognition

• High import taxes

• Preference for SUVs and sedans

How has Brexit initially affected Aston Martin's financial performance?

• Strengthened the pound, increasing costs

• Decreased export opportunities

• Weakened the pound, benefiting the bottom line

• Increased production costs

What is Aston Martin's main concern regarding Brexit's impact on trade?

• Increased competition from European brands

• Loss of European customers

• Non-tariff barriers causing delays

• Increased tariffs on exports

What is the focus of Aston Martin's CEO regarding the company's future?

• Expanding into new markets

• Reducing production costs

• Increasing company value and profitability

• Developing electric vehicles