Aston Martin Lags Behind Ferrari, Bugatti's $12.5M Car

Aston Martin Lags Behind Ferrari, Bugatti's $12.5M Car

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the profitability of luxury car brands like Aston Martin, Ferrari, and Porsche, highlighting Ferrari's superior margins. It explores the brand power and market perception of these brands, emphasizing Ferrari's unmatched appeal. The discussion includes a humorous analogy comparing Bugatti's design to Star Wars elements. Finally, it touches on Porsche's development philosophy, emphasizing their willingness to invest heavily in innovation.

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5 questions

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1.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the profitability of Aston Martin compared to Ferrari?

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2.

OPEN ENDED QUESTION

3 mins • 1 pt

How much does Aston Martin make per car?

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3.

OPEN ENDED QUESTION

3 mins • 1 pt

What is the significance of brand power in the context of Ferrari?

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4.

OPEN ENDED QUESTION

3 mins • 1 pt

What comparison is made between a Bugatti and a Star Wars tie fighter?

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5.

OPEN ENDED QUESTION

3 mins • 1 pt

What was the spending approach of the former chairman of Porsche regarding development?

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