NBA Commissioner Emeritus David Stern on Sports Rights and Jay-Z NFL Deal

The transcript discusses the merger of CBS and Viacom and its impact on sports rights, highlighting the increasing value of sports franchises and the role of media rights. It explores the influence of tech giants like Amazon and Facebook on sports rights bidding. The conversation shifts to data ownership in sports, the growing power of individual players, and the role of social media. The discussion also covers the shift towards stakeholder capitalism and the NFL's collaboration with Jay-Z to address social justice issues.

What is one reason why sports franchises have not experienced a recession in the past 35 years?

• Increasing globalization

• Lack of interest in sports

• Decline in sports gambling

• Decreasing media rights

Which companies are becoming new players in the sports rights market?

• Google and Microsoft

• Twitter and Snapchat

• Apple and Netflix

• Amazon and Facebook

What new elements are being included in sports rights beyond pure content?

• Player tracking and augmented reality

• Exclusive interviews and documentaries

• Stadium tours and fan events

• Merchandise and memorabilia

Who is responsible for negotiating the ownership of player data in sports?

• The fans

• The leagues and players

• The media companies

• The government

What is the new focus of companies according to the Business Roundtable?

• Prioritizing stakeholder interests

• Reducing operational costs

• Expanding globally

• Maximizing shareholder profits

What is Jay-Z's role in the NFL's new initiative?

• He is a team owner

• He is amplifying social justice efforts

• He is a player representative

• He is a sports commentator

What is the NFL's approach to dealing with social responsibility?

• Ignoring the issue

• Reducing player salaries

• Focusing solely on profits

• Partnering with celebrities like Jay-Z