Cathay Pacific’s Turbulent Year

Cathay Pacific’s Turbulent Year

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the challenges faced by Cathay Pacific due to the Hong Kong protests and the coronavirus outbreak. It highlights the airline's significant capacity cuts and leadership changes, including the search for a new CFO. The video also evaluates the early performance of CEO Augustus Tang and explores Cathay Pacific's long-term strategy. Additionally, it compares the airline's proactive response to the coronavirus with other airlines, emphasizing the importance of consistent capacity management.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What were the two major challenges faced by Cathay Pacific before the coronavirus outbreak?

Government protests in Hong Kong and the coronavirus outbreak

Government protests in Hong Kong and the US-China trade war

Government protests in Hong Kong and Brexit

Brexit and the coronavirus outbreak

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What significant change is Cathay Pacific considering for its financial leadership?

Replacing its CFO with an external candidate

Hiring a new CEO from within the company

Merging with another airline

Outsourcing its financial operations

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How has Cathay Pacific's leadership turnover affected the company?

It has led to a complete change in business strategy

It has caused instability during a challenging period

It has improved the company's financial performance

It has had no significant impact

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What strategy did Cathay Pacific rely on during the Hong Kong protests to maintain load factors?

Increasing ticket prices

Relying on 6th Freedom transit traffic

Expanding routes to new destinations

Reducing the number of flights

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the long-term outlook for Cathay Pacific assuming the Hong Kong market recovers?

Weak due to increased competition

Uncertain due to potential new competitors

Strong due to its market share and hub position

Dependent on government subsidies

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Cathay Pacific respond to the coronavirus outbreak compared to other airlines?

They were slower to react than most airlines

They were proactive and fast in reducing capacity

They increased their flight capacity

They did not make any changes

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which airline was mentioned alongside Cathay Pacific for its fast reaction to the coronavirus outbreak?

Emirates

Lufthansa

Qantas

British Airways