Instagram Unveils Threads App, a Threat to Musk's Twitter

Instagram Unveils Threads App, a Threat to Musk's Twitter

Assessment

Interactive Video

Business

University

Hard

Created by

Quizizz Content

FREE Resource

The video discusses the rapid growth of Meta's Threads app, comparing it to Twitter's user base. It explores Threads' monetization strategy, emphasizing the importance of reaching scale before introducing ads. The video highlights the challenges of maintaining growth and innovation, especially in comparison to Twitter. It also examines the strategic advantage of linking Threads with Instagram for user acquisition. The discussion includes user experience feedback and the regulatory challenges in Europe. Finally, it compares the technological aspects and potential use cases of Threads and Twitter.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected user base of Twitter in the US by the end of 2023?

30 million

56 million

100 million

1 billion

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key challenge for Meta in maintaining Threads' growth?

Lack of resources

User engagement and innovation

Competition from Facebook

High advertising costs

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a potential advantage of Threads over Twitter?

Simpler user interface

Stronger regulatory support

Better news coverage

More advertising options

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How did Meta facilitate a fast start for Threads?

By offering discounts

Through Instagram integration

By partnering with Twitter

By launching in Europe first

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a unique feature of Threads compared to early Twitter?

Advanced news algorithms

Higher user limit

Integration with Instagram visuals

More text-based content

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a significant market challenge for Threads in Europe?

Lack of interest

Regulatory issues

Technical difficulties

High competition

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key factor in Threads' potential threat to Twitter?

Regulatory compliance

Stronger news presence

User engagement strategies

Algorithmic superiority