AOL CEO Armstrong: Lots of Innovations Left in Online Ads

AOL CEO Armstrong: Lots of Innovations Left in Online Ads

Assessment

Interactive Video

Business, Architecture

University

Hard

Created by

Quizizz Content

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The transcript covers a discussion on Snapchat's entry into the advertising market and its potential impact on advertising rates and margins. It highlights AOL's focus on premium advertising and the competitive landscape in the ad tech industry. The conversation also touches on the growth of tech jobs in London, driven by startups, and the role of events like Tech Crunch. Additionally, it addresses rumors about potential mergers involving AOL and Yahoo, emphasizing AOL's strategic focus on growth and transformation.

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7 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main reason Tim Armstrong sees potential in the online advertising business?

The decline of traditional media

The increase in global internet users

The gap between media consumption and spending online

The rise of social media platforms

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the percentage of global media consumption happening online according to Tim Armstrong?

25%

35% to 38%

50%

60%

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

How does AOL plan to maintain its ad costs despite increased competition?

By lowering the quality of content

By reducing the number of ads

By focusing on premium advertising

By increasing the number of platforms

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the expected trend in the number of companies in the ad tech industry?

Decrease to 10 to 20 companies

Remain at 200 companies

Increase to 1000 companies

Increase to 500 companies

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What surprising statistic is mentioned about tech jobs in London?

Tech jobs in London are stagnant

London has more tech jobs than New York

London has fewer tech jobs than New York

Tech jobs in London are declining

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the percentage of jobs in the UK that are technology-related?

15.2%

5.5%

10.9%

20.3%

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the focus of AOL's board meeting as mentioned by Tim Armstrong?

Reducing company headcount

Discussing mergers with Yahoo

Focusing on operational transformation

Expanding into new markets