Publicis' Levy Says Everything Is Changing in Disrupted Ad Industry

The advertising industry is undergoing significant disruption due to competition from tech giants like Google and Facebook, as well as the entry of consulting firms. Despite these changes, creative ideas remain central to the industry. The role of technology is pivotal, with new competitors and the need for transformation. Platforms like Facebook and Google serve as both partners and competitors. The industry is also seeing trends in mergers and acquisitions, with a focus on scaling and technological advancements.

What is the main constant in the advertising industry despite its disruption?

• Market competition

• Technological advancements

• Creative ideas

• Consumer behavior

How has consumer behavior influenced the advertising industry?

• Consumers are less connected

• Consumers have fewer options

• Consumers prefer traditional media

• Consumers are always connected and have many options

What combination is creating something new in the advertising industry?

• Consulting firms and traditional agencies

• Creative minds and traditional media

• Creative minds and data scientists

• Data scientists and technologists

How do tech platforms like Facebook and Google impact traditional advertising agencies?

• They are only competitors

• They are only partners

• They are both partners and competitors

• They have no impact

What trend is expected to continue in the advertising industry?

• Decrease in technology acquisitions

• Increase in mergers and acquisitions

• Stability in market competition

• Reduction in creative ideas